Made from all-natural ingredients and infused with conditioning organics. We love how our long lash mascara, coats, thickens and lengthens each lash. The formula is 85% organic and is free from artificial colours, preservatives, and fragrances making it ideal for sensitive eyes. It is smudge proof and extremely water resistant.
MY DNA CHOICES. likes
- All natural
- 85% organic
- Gluten free
"Many of us love having thick, long eyelashes in order to achieve a classic and dramatic look. In fact, we love it so much that 1 billion units are sold globally every year! However, the toxic ingredients found in this beauty product can be absorbed into the body and potentially have a negative impact on our health. Parabens are commonly used as a preservative in mascara to prevent bacteria from growing. Parabens have been linked to mimic or disrupt estrogen in the body, also known as an endocrine disruptor, says the Breast Cancer Fund. High concentrations of parabens have been found in human breast tumours by Dr Philippa Darbre, a research scientist at the University of Reading in the UK. In a study that mimics Dr Darbre’s original 2004 study, Darbre and her research team found one or more types of parabens in 99% of the tissue samples, and all five were measurable in 60% of the samples. Parabens found in foods, pharmaceuticals, and cosmetics are getting into the breast at high rates. Many conventional mascaras contain aluminium powder. This metallic substance is used as a cosmetic colourant and is a neurotoxin, rated as a high concern by the Environmental Working Group’s (EWG’s) Skin DeepCosmetics Database. This neurotoxin is considered to be far worse than mercury because it has been linked to interfering with a variety of cellular and metabolic processes in the nervous system and other tissues, says a study published in the Journal of Pediatrics. If there is long-term exposure of aluminium powder, it can impair the body’s ability to excrete mercury and as a result can make whatever amount of mercury that is in your system more toxic. Retinyl Acetate (Vitamin A Acetate) is a mascara ingredient is ranked as a high concern by the EWG because it can cause biochemical or cellular level changes. Retinyl acetate can produce excess reactive oxygen species that interfere with cellular signalling and can even cause mutations in your DNA. To have fuller, longer looking lashes without exposing your skin to commercial mascara’s harmful chemicals, natural mascara provides a safe and healthy alternative for your skin".
Use | Tips
Use the brush to apply the mascara from root to tip. Roll the brush over the top of the lashes to get an even coating on both sides of the lash. For more lustrous lashes apply a second coat of mascara.
Water (aqua), *chamomile hydrosol (matricaria recutita), *zea mays (corn) starch, copernicia cerifera (carnauba) wax, mica (ci 77019), *coffea arabica (coffee powder), *oryza sativa (rice) powder, *helianthus annuus (sunflower) seed oil, lecithin, tocopherol (vitamin e), *origanum vulgare leaf extract, *thymus vulgaris extract, cinnamomum zeylanicum bark extract, *rosmarinus officinalis flower extract, *hydrastis canadensis root extract *citrus medica limonum (lemon) peel extract, peppermint extract, [+/- may contain]: titanium dioxide (ci 77891), iron oxides (ci 77499, ci 7749, ci 77492). (*certified organic)
Store tightly closed in a cool, dry, dark place.